The post-acute industry provides essential care that is commonly accompanied by serious undertones and emotional reactions for all involved. Specifically, in the hospice space, grief and emotional stress are very common. As families navigate through these feelings, tender moments of support during the grieving process can leave a profound positive impact on individuals and families. Throughout this journey, the need for compassionate and timely bereavement support is essential to provide care at the highest possible quality. However, traditional bereavement support is often underscored with a feeling antiquity—a reliance on outdated and time-consuming communications that struggle to keep up with the fast-paced environment of modern caregiving. These conventional approaches, often characterized by operational difficulty and a lack of agility, result in frustrating delays and impersonal interactions precisely when timely heartfelt empathy and support are urgently required. Within this gap of antiquated bereavement practices, MTEC’s innovation team is excited to unveil nanaBEREAVEMENT, a transformative tech-enabled solution solely focused on modernizing, personalizing, and streamlining the bereavement process.
Leveraging the Power of nanaBEREAVEMENT
nanaBEREAVEMENT provides a pathway to modernize and transform how hospice agencies interact with families during their trying time of loss by replacing antiquated direct mail and outdated resources with instant messaging. Direct mail often experiences delays or is completely lost in the shipping process, and upon receival, lacks personalization and comprehensive access to essential resources. nanaBEREAVEMENT’s instant communication empowers a modern bereavement strategy through:
- Implementation of Text-Based Messaging
Traditional bereavement letters consume time and resources while lacking in personalization and speed. Communication through nanaBEREAVEMENT provides timely support via instant messaging. By transitioning to modern text-based communication, hospice agencies ensure efficient outreach that is sensitive to the individual needs of each family.
- Increased Personalization in Bereavement Support
Tailor-made text messages linked to branch-specific sites provide customized support, including access to grief counseling and support groups. This personalized approach ensures that families receive the assistance they need, precisely when they need it most.
- Improved Communication & Maintenance Between Hospice Agencies and Families
Maintaining meaningful connections with families following the care cycle is one of the essential human touches that make hospice an incredible provision. With nanaBEREAVEMENT, hospice agencies can establish ongoing communication channels, offering support and resources to bereaved families consistently and compassionately.
- Increased Efficiency and Cost Savings
The instantaneous nature of nanaBEREAVEMENT removes the worry of bereavement materials getting lost in the mail system or accidentally discarded. Agencies using this service save cost on antiquated letters and remain certain the bereavement CoP requirement is compliant. The saved time and money allow agencies to invest a deeper focus into care and operations while supplying higher quality bereavement services and check-ins with grieving parties.
The Benefit to Agencies
The nanaBEREAVEMENT Module simplifies and enhances the bereavement process, modernizing agencies and empowering them to thrive in the industry. nanaBEREAVEMENT provides a comprehensive solution to the outdated bereavement process, covering agencies on a compliance front while further empowering higher quality, personalized, and human-centric care. The solution brings many benefits to agencies including:
- Tailored Messaging Based on Risk Assessment
Each bereavement contact is assigned a risk assessment score, allowing nanaBEREAVEMENT to tailor the content of text messages to meet the unique needs of each recipient. This individualized approach fosters a sense of understanding and support during a difficult time. Providing personal support to every grieving individual allows hospices to go a step further in their goal of providing comfort and peace during the end-of-life transition.
- Streamline Communication for Cost Savings
By eliminating the need for traditional letter generation and mailing processes, nanaBEREAVEMENT contributes to significant cost savings for hospice agencies. This streamlined communication approach saves resources and enhances the efficiency of bereavement support.
This blog was originally published as "nanaBEREAVEMENT - Revolutionizing Support in Hospice Care " by Harper Dion on April 30, 2024, for Maxwell Healthcare Associates. The Maxwell TEC editorial team has since updated this article to ensure accuracy and relevance.
