The Maxwell TEC Evolution: Turning Innovation Into Impact Through Tech-Enabled Care

Everyone's talking about innovation in healthcare—and sure, it's exciting. AI is advancing. Data and analytics are driving growth. Tech solutions are launching at breakneck speed. But here's the catch: innovation alone is no longer a differentiator, especially within the deeply human world of care at home.

Anyone can develop a new tech-enabled solution. Anyone can slap the word "innovative" on a pitch deck. The real game-changer? Putting that innovation to work in real-world settings and meeting the demands of fast-paced, complex, and disruptive environments inherent to home-based care.

Tech-enabled care solutions don't operate in a vacuum. They must seamlessly integrate with existing systems, agency staff, organizational processes, industry regulations, patients, and more. That's where meaningful change happens—not simply with an innovation, but through smart integration, strategic foresight, and the ingenuity to harness better care across the entire patient lifecycle.

Maxwell TEC was born out of this necessity—an evolution that meets the care-at-home industry in the era of innovation, enabling consistent tech-forward success.

Consulting Roots, Tech-Driven Growth

Maxwell Healthcare Associates (MHA) was founded by Tom and Jennifer Maxwell in 2016 to help home health and hospice providers navigate the disruptive landscape of the post-acute industry. With deep expertise and a passion for solving real challenges, MHA quickly built a reputation by delivering tailored solutions for wide-ranging challenges encountered by home health, hospice, and post-acute agencies across the United States.

"We're so proud of what we created at MHA," said Tom Maxwell, Chairman & Co-Founder of MHA and Maxwell TEC. "We assembled the most elite team of experts and cultivated technologies and solutions that made a real impact across the industry."

Over the next decade, the care-at-home industry experienced dramatic shifts through unprecedented changes. Amid a wild backdrop that included the COVID-19 pandemic, rapid tech advancements, and the AI revolution, MHA rose to the moment—adding new services in response to these shifts across the care continuum, before turning a sharp focus to developing tech-enabled care solutions that supported clients throughout the entire patient lifecycle.

"As we navigated these industry changes with our clients, technology was always the element tying all of our solutions together," said Jennifer Maxwell, CEO and Co-Founder of MHA and Maxwell TEC. However, this tech focus wasn't exclusive to the growing suite of modules on their nana communication platform. The Maxwells realized that technology was finding its way into almost every conversation with MHA clients.

"Whether it was a rapid assessment, an implementation—even due diligence for M&A transactions—our tech expertise was being leveraged in unexpected, yet exciting ways," Jennifer Maxwell explains. "It was clear to us that the industry wants tech-forward solutions infused in every step of agency operations and the patient lifecycle."

It was this industry demand that spurred MHA's formal evolution to Maxwell TEC, a technology company aimed at enabling care at home through technology and strategic solutions, with a commitment to empowering people and processes.

The new era of Maxwell promises an innovative, yet holistic approach to care at home in 2025 and beyond: assessing, developing, and implementing premium patient-first solutions that help home-based care organizations operate more efficiently, deliver better patient outcomes, and achieve sustainable growth.

"This wasn't just a name change or a refresh of our brand colors,” said Jay Duty, Chief Operating Officer at Maxwell TEC. "It's a bold commitment to the future of care. Maxwell TEC exists to enable the industry with the tech and expertise they need to thrive in a modern world.”

However, while Maxwell TEC positions tech-enabled care at the heart of its mission, don't expect the pivot to be a major departure from their MHA consulting roots.

"Our consulting services, subject matter experts, strategic solutions, and industry partnerships aren't going away," added Duty. "Maxwell TEC positions technology at the forefront and supports with the expertise and solutions our clients expect."

Maxwell Tech-Enabled Care

Prior to unveiling Maxwell TEC, MHA stepped into the world of product development in recent years, rolling out tech-enabled care solutions aimed at improving patient-provider communication at key points in the care journey.

"We've been blown away by the response to our technology in the past couple of years," said Scott Beard, Chief Strategy Officer at Maxwell TEC. "It's reinforced the importance of a modern, analytical, and tech-first approach to agency operations and patient care."

Inspired by issues the MHA team regularly encountered during consulting projects across home health and hospice, the solutions found quick product adoption and industry accreditation thanks to the tech's easy-to-use modules and ROI savings.

"We knew we were building the right tech when other players in the industry began to follow our lead and released their own solutions solving the same problems," explains Tom Maxwell. "That was our validation. That proved we're developing exactly what’s needed for care at home."

MHA's evolution to Maxwell TEC comes at a pivotal time for the care-at-home industry, where volatile regulations, staffing shortages, and new developments continuously disrupt the landscape—and patient care across the continuum.

With TEC standing as an acronym for "tech-enabled care," the organization's premium solutions go beyond traditional home-based care consulting, pairing innovative tools with ingenious strategies that empower providers to deliver exceptional patient care.

"Technology has always driven everything we do, and we're experts in this space," said Tom Maxwell. "The evolution of MHA to Maxwell TEC ensures our clients are equipped with the tools and strategies necessary for care success in the digital age."

For Maxwell TEC, the philosophy of tech-enabled care isn't simply tossing the "innovation" label around or shifting to a SaaS strategy—nor is it a canned menu of consultation offerings. Jennifer Maxwell explains that Maxwell TEC offers a superior blend of scalable technology, tailored expertise, and data-backed strategies that create long-term success for clients across the home-based care continuum.

"We recognize care-at-home providers need more than just the latest technology; they need sustainable solutions that integrate into their workflows and patient care," said Jennifer Maxwell. "Maxwell TEC bridges that gap."

Maxwell TEC may develop tech-enabled care solutions, but the company's tech prowess extends far beyond the modules of its communication platform, with the team fully immersed in the technology powering the post-acute care industry at large.

This hands-on immersion has fostered unparalleled expertise in all facets of EMR systems, analytical software, solution partner technologies, and more. Maxwell TEC applies this knowledge to guide clients through every phase of their technology journey—from selecting the right tools to ensuring successful implementation, adoption, and ongoing support.

Maxwell TEC's philosophy of tech-enabled care combines technological proficiency with years of industry and clinical experience to enhance care and connection across the patient lifecycle. Whether it's an EMR, decision-support dashboard, or Maxwell TEC's own suite of tech-enabled tools, the team evaluates and implements the most effective solutions and strategies to reduce operational burdens, streamline workflows, and empower staff to deliver exceptional patient care.

The TEC Outlook: What's Next for Maxwell

Despite MHA's evolution to Maxwell TEC, it's still business as usual for the team, with Maxwell TEC consultants and subject matter experts (SMEs) actively engaged with a busy roster of home health and hospice organizations across the US. From assessments to optimizations to implementations, Duty emphasizes that while the team may be sporting a new M logo on their shirts, their exceptional work and proven processes remain the same.

"The launch of Maxwell TEC has our team energized," said Duty. "Because technology has already played such a huge role in our solutions, the work we're doing for our clients is stronger than ever and more reflective of who we are."

As for Maxwell TEC's actual technologies, Beard notes that while the company's legacy tech offerings remain as of the rebrand, clients can expect a few changes to the Maxwell TEC lineup of products in response to the company's repositioning and industry shifts:

"There's a focus on our tech like never before—particularly our 'nana' communication platform. In the coming months, we'll be sharing some exciting developments that not only enhance our technology but strengthen every touchpoint across the patient lifecycle."

The future of care in the home isn't just about keeping up—it's about leading forward. At Maxwell TEC, that means building and integrating technology that empowers providers, strengthens operations, and puts patients first.

As the industry evolves, so will TEC—delivering innovation that transcends the initial hype and built for long-term growth across the continuum of care.

This is tech-enabled care. This is Maxwell TEC.