From the Desk of the COO: Reflections from Home Care 100

2 min read
Feb 06, 2026
From the Desk of the COO: Jay Duty Reflects on Home Care 100
3:31

Hear More Executive Insights from Home Care 100 [Last Visit First Podcast]


I just returned from the 2026 Home Care 100 Conference in Scottsdale, AZ, and as always, the conversations were energizing, candid, practical, and timely.

What stood out most wasn’t a single technology or trend—it was the collective clarity operators are gaining around what matters most over the next 12–24 months.

Here are some of my top takeaways from the event:

1. Patient Engagement Is Not Optional

Home health and hospice executives were aligned on one thing: engagement and communication with patients must improve.

Whether it’s reducing missed visits, avoiding re-hospitalizations, improving patient satisfaction, or supporting clinicians in the field, organizations recognize that intermittent and disconnected touchpoints aren’t enough.

The focus is shifting from documentation-first workflows to patient-centric communication models that extend beyond visits—without creating more burden for clinicians.

2. Data Is Everywhere… and Nowhere at the Same Time

Another consistent theme was frustration with fragmented data.

Leaders are sitting on valuable insights spread across:

    • EMRs
    • Disparate technology solutions
    • Revenue cycle platforms
    • Patient engagement solutions
    • Third-party analytics tools

The challenge isn’t necessarily the lack of data, but rather a lack of cohesion. Executives are looking for ways to pull signal from noise, normalize data across systems, and turn analytics into daily operational decisions—not retrospective reports.

3. Tech Decision Fatigue Is Growing

The market is flooded with new tools, AI promises, and “next-gen” platforms. Many leaders shared the same concern:

How do we choose the right solutions without chasing every shiny object?

There’s a growing appreciation for intentional technology selection—tools that integrate cleanly, solve a defined problem, and support people and process rather than replacing them blindly.

4. AI: Replace the Right Things, Not Everything

AI was everywhere at Home Care 100—but the tone has matured. Executives aren’t asking if AI will play a role at this point; they’re asking where it should and shouldn’t.

With reimbursement pressure continuing, the focus is squarely on:

    • Reducing back-office cost
    • Automating repetitive, non-clinical work
    • Supporting—not displacing—clinical judgment

The winners will be organizations that apply AI precisely and intentionally.

5. M&A Activity Is Strong, But Integration Is the Real Work

Both provider and private equity activity remain high across home health and hospice. But the conversation has shifted from getting deals done to making them work.

Leaders are keenly aware that:

    • Platform value is created post-close
    • Integration speed matters
    • Shared services, data, and operating models determine ROI

The ability to integrate acquisitions into a scalable, repeatable platform is becoming a core competency—not a back-office afterthought.

Final Thoughts from the 2026 Home Care 100 Leadership Conference

Home Care 100 reinforced something we see every day at Maxwell TEC: execution beats ideas.

The organizations pulling ahead are the ones simplifying complexity, aligning technology to strategy, and staying focused on what truly moves outcomes—for patients, clinicians, and operators.

The future of home-based care isn’t about more tools. It’s about clarity, integration, and intentional transformation.


The Maxwell TEC Advantage

Empowering Impactful Change Through Expertise

Care at home requires a nuanced approach that balances quality and agility. Maxwell TEC provides strategic consulting services rooted in decades of industry experience and tailored to the realities of home health, hospice, and home care.  

Whether it’s conducting operational assessments, supporting your next merger or acquisition, guiding interim leadership placement, and everything in between—we work alongside your team to solve today’s challenges and prepare for what’s next. Maxwell TEC consultants don’t just advise; they roll up their sleeves and drive measurable progress for your organization.  

Learn more about our consulting services at maxwelltec.com, or connect with us at sales@maxwelltec.com to bring expert strategy into every phase of your care delivery. 

 

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